ImpactAlpha Homepage Redesign

ImpactAlpha delivers impact investing news for investors looking to put money behind sustainable initiatives. Their current subscription base is passionate but many found the original site design confusing and hard to navigate.

With only 2 weeks to submit a design, I focused on creating a look that felt similar to browsing a newspaper. Due to limited resources, the design also needed to be adaptable to an ever expanding product offering. With more focus on the headlines, this allows the user to quickly find the content they want to read. Along the way I simplified their existing color palette, typography, and visuals to find a more concrete brand appearance.

The overall timeline took about 2 months to finish, and throughout this experience I provided design changes and QA support to ensure a quality delivery.

ROLE: UX & UI DESIGN